we're truly a non-toxic brand, we only use ingredients found in nature, except for the miracle compound of methylene blue! we don't use any harmful compounds such as phthalates, parabens, sulfates, or polyethylene glycol. our products are tallow based to avoid oxidative stress on the skin caused by certain seed oils, it's truly the best treat for your skin. we don't use synthetic fragrances or binders, and our products have only a handful of hand-selected ingredients. we go to great lengths to source the absolute purest ingredients, from amish farms in Pennsylvania to raw honey from organic Norwegian forrest land. every product is handcrafted in CA, USA.

our lives are polluted with toxic chemicals. from our food, to our clothes, and even our skincare, very few things are truly "safe". that's why we created 7, so you don't have to wonder if your products are natural, safe, and free of toxins or questionable ingredients. we encourage you to read our ingredient lists, we are very proud of these formulas! this is what it means to be a "label-reader".

the mission for a cleaner lifestyle is a top priority + we recognize nothing would matter if we didn't have our God. we do our best to put him first above all else, that's why we chose the number seven, which is a biblical number. we believe he is working through us to bring cleaner lifestyles to the world. if you're curious about learning more about God and his son Jesus, check out The Bible Project!