Let me begin by saying, this is not click bait.

We did, in fact, discontinue our #1 selling product which sold out of three times in our first 2 months of launching. And yes, this single product line would have gotten us to $5+ million in annual revenue and a valuation likely north of $10 million in a few years time. 

Obviously we did this for good reason, and let me tell you exactly what that reason was, but first, what was the product?

Have you heard of Methylene Blue?

Methylene Blue has absolutely caught fire in the health & wellness community over the last few years. Biohackers on Twitter claim it can cure traumatic brain injuries (TBI), cancer, and other diseases, and there’s people drinking this solution on a daily basis.

Now, I’m all for anecdotal evidence, but as of today it’s a stretch to claim Methylene Blue improves TBI or cancer outcomes, and it’s definitely not well studied on the effects of routinely ingesting this synthetic solution. That being said, there’s both anecdotal evidence and scientific research supporting the fact that Methylene Blue can work wonders for people’s skin.

I know this first hand because this was our #1 selling product for months. People were using it treat their eczema or rosacea, fight wrinkles, and get rid of acne. And the results were pretty solid. It had quick and dramatic improvements for people with eczema, it did “ok” for acne, and people reported their skin looking brighter or more youthful a few days after application. 

The way Methylene Blue works is that uses its unique ability to both donate and accept electrons which in turn allows it to improve the efficiency of the mitochondria in our cells.

The mitochondria, if you remember high school biology, is the powerhouse of our cells, and many longevity experts believe all forms of disease and aging start with the decline of the mitochondria.

This is why Methylene Blue has such a wide variety of applications in skincare because it improves the performance of our Mitochondria which then allows our cells to repair and heal themselves.

So Why Did We Stop Selling Methylene Blue?

Like with most things in life there’s a catch to this “silver bullet” ingredient. And the catch of Methylene Blue is that it’s a synthetic man-made ingredient and it doesn’t have any studies done on the long term ramifications of applying this synthetic molecule to your skin.

You see, Methylene Blue was originally discovered in the 1800s and used as a textile stain. That should make sense if you’ve ever used it because that stuff could turn a tomato blue. As time went on, they later discovered that it worked as a great imaging dye, disinfectant, and that it could help fight malaria. In fact, it was actually the first synthetic molecule used in medicine.BUT, as with all synthetic chemicals, not having any long term data on its safety profile for skin treatments is taking a huge risk. For instance, people have been using topical steroids such as Hydrocortisone for years to treat a variety of skin conditions, but we discovered that prolonged use of these effective steroids led to a variety of skin defects such as people developing rosacea, perioral dermatitis, as well as much worse outcomes.

There’s not much known about the side effects Methylene Blue might have on the skin, but there are known side effects that Methylene Blue can have on the body as a whole, such as Serotonin Syndrome, dizziness, shortness of breath, and a variety of others. 

When you compare this to something found in nature, let's say honey, you’re only on the lookout if you’re specifically allergic to something like honey. Otherwise, there’s really no known side effects.

Therefore, we knew that if we could find 100% natural alternatives that worked as good or better than Methylene Blue in curing skin conditions as well as providing anti-aging benefits we’d always make the switch to what nature had to offer.

Fortunately, we did find those ingredients.

The Future Of Natural Skincare

Royal Jelly and Dead Sea Minerals are two of our hallmark 100% natural ingredients that provide similar if not more effective benefits than their synthetic counterparts.

It’s important not to make the mistake of thinking these aren’t potent ingredients just because they’re natural. In scientific research papers, Dead Sea Minerals completely cured patients’ psoriasis1, Royal Jelly healed diabetics’ ulcers (open wounds)2, and Royal Jelly also prevents skin cell oxidation as well as increases collagen production by 2x in as little as two days3.

These ingredients are nature’s pharmaceuticals.

To summarize, if you’re someone who isn’t concerned about the side effects of synthetic chemicals or pharmaceuticals then in all likelihood you’re probably good using Methylene Blue for your skincare, but if you’re like us and want a more natural approach to skincare that’s just as effective you can check out our Miracle Routine here and automatically get an extra 10% OFF your first order. (use code “ ROYAL “ if it gives you any troubles)

* SERUM by 7skin and its materials are not intended to treat, diagnose, cure or prevent any disease. All material on SERUM by 7skin  is provided for educational purposes only. Always seek the advice of your physician or another qualified healthcare provider for any questions you have regarding a medical condition, and before undertaking any diet, exercise or other health-related programs. This story is brought to you in partnership with 7  skin. From time to time, SERUM by 7skin editors choose to partner with brands we believe in to bring our readers special offers.

1.Emmanuel T, Lybæk D, Johansen C, Iversen L. Effect of Dead Sea Climatotherapy on Psoriasis; A Prospective Cohort Study. Front Med (Lausanne). 2020 Mar 18;7:83. doi: 10.3389/fmed.2020.00083. PMID: 32258044; PMCID: PMC7093374. 2. Siavash M, Shokri S, Haghighi S, Mohammadi M, Shahtalebi MA, Farajzadehgan Z. The efficacy of topical Royal Jelly on diabetic foot ulcers healing: A case series. J Res Med Sci. 2011 Jul;16(7):904-9. PMID: 22279458; PMCID: PMC3263103. 3. Zheng, J., Lai, W., Zhu, G., Wan, M., Chen, J., Tai, Y. and Lu, C. (2013), 10-Hydroxy-2-decenoic acid prevents ultraviolet A-induced damage and matrix metalloproteinases expression in human dermal fibroblasts. Journal of the European Academy of Dermatology and Venereology, 27: 1269-1277.